Marketing your business with online video is a simple solution to addressing and meeting not only your customers needs but their curiosity too.
Customers want to understand your business within the first few minutes of landing on your site. You can make it easy for them by featuring videos that tell them exactly what you do, how you help them, and how you're a resource for them.
Branding and marketing a business is about developing a reputation that sets you apart from the competition. Many companies wouldn't think of not having a business card, brochure or newsletter. Why? Because it explains what they do. Good marketing materials give helpful information to the customers--they're resources to help encourage consumers to act now and choose your company.
Take a look at this newsletter for Marrokal Design & Remodeling in San Diego, click here. Embeded in the newsletter are two video stories. One is a before and after testimonial. The other video offers information on green remodeling. Both videos, produced by Live Fit Magazine, focus on helping consumers learn more about the remodeling industry. They are not a hard sell. They are informational and helpful and provide the consumer with more knowledge than a quick 30-second commercial or banner ad.
Today's consumers are savvy, they want resources and knowledge from companies, not just to be sold something. They want to know that a company will provide them with information that helps encourage their decision. Today's consumers have many ways to get information. They want a relationship with a trusted company.
Using online videos allows your company to accurately convey your company's message in a way that consumers will hear it loud and clear. Through a 3-minute feature story that aims to give information about your specialty, you are showing your company's expertise, knowledge, and giving them reason to pick up the phone and call you in order to gain more insight and have their needs met. All of that is done without you or your staff having to even pick up the phone because your online video works for you delivering your message 24/7, 365-days of the year.
Read more about the growing online video audience, click here.
 Phoebe Chongchua | |
| About the author: | |
Phoebe Chongchua is an award-winning journalist who appears on TV, in print, and on the Internet. She's a former ABC affiliate News Reporter/Newscaster who founded Live Fit Magazine in 2004, recognizing how the journalism industry is rapidly moving online. The magazine has evolved frrom producing content only for LFM to producing much-needed video feature news stories and documentaries for companies and associations. Phoebe discovered an unfulfilled niche market and expanded LFM in order to meet the needs of a growing marektplace. Her clients are happy she did! Live Fit Magazine produces video news stories that entice viewing audiences to watch the video, spread the message, buy the product or visit the establishment. It's a creative, credible approach to marketing companies, products, and services. Few companies offer what Live Fit Magazine can do for your company in a single feature video story. Phoebe works with clients to seamlessly integrate their newly produced video into their current marketing materials. She offers expert advice on new marketing strategies and call-to-action campaigns. Her innovative efforts keep companies positioned for success and their customers regularly watching new and informative videos.
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Eating a whole-food, plant-based diet does a body good! Phoebe will show you how to lose weight, eat healthy, and love your life! Join her for fitness videos, living well articles, healthy cooking tips, and recipes, click here to visit Phoebe Chongchuacom.
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